Brand Command Centre
Northfield Spirits · LCBO Ontario Network · Week 18, 2026
4 Weeks
13 Weeks
YTD
▼ All SKUs
⬇ Export
📈 Total Depletions
14,382
↑ +8.4% WoW
⏱ Avg Portfolio DOH
24.6
↓ −3.2 days
% Sell-Through
68.3%
↑ +2.1pp WoW
🏆 Market Share
13.7%
↓ −1.5pp vs PY
⚠ Stockout Alerts
4
↑ +2 vs last week
Weekly Depletion Trend
13-week rolling · All SKUs
+8.4% WoW
Wheated Rye
Birchwood Vodka
Lakeside Gin
Reserve Bourbon
Sell-Through by SKU
4-week period
Top Performing Stores
Ranked by 4-week depletion · All SKUs
| Rank | Store | Region | Units 4W | DOH | Sell-Through | Velocity | Trend | Action |
|---|---|---|---|---|---|---|---|---|
| #1 | Summerhill LCBO | GTA | 186 | 3.5d ⚠ | 82% | ★ 1.82 | Reorder Now | |
| #2 | Square One | GTA | 164 | 5.2d ⚠ | 79% | ★ 1.63 | Reorder Now | |
| #3 | King & Portland | GTA | 142 | 9.1d | 74% | 1.31 | Monitor | |
| #4 | Ottawa Centre | Eastern | 128 | 14.0d | 71% | 1.14 | Healthy | |
| #5 | Bayview Village | GTA | 108 | 16.3d | 68% | 0.98 | Healthy |
Store-Level Performance
10 LCBO stores tracked · Ontario Network
All SKUs
Wheated Rye
Birchwood Vodka
Lakeside Gin
⬇ Export CSV
DOH Distribution
Days on Hand across all stores
Regional Performance
Units sold by region (4W)
All Stores — Ranked by Depletion
| Rank | Store | City | Type | Units 4W | DOH | Sell-Thru | Velocity | Rep | Cluster | Status |
|---|---|---|---|---|---|---|---|---|---|---|
| #1 | Summerhill LCBO | Toronto | Flagship | 186 | 3.5d | 82% | ★1.82 | Maya Chen | A | Reorder Now |
| #2 | Square One | Mississauga | Flagship | 164 | 5.2d | 79% | ★1.63 | Maya Chen | A | Reorder Now |
| #3 | King & Portland | Toronto | Regular | 142 | 9.1d | 74% | 1.31 | Maya Chen | A | Monitor |
| #4 | Ottawa Centre | Ottawa | Flagship | 128 | 14.0d | 71% | 1.14 | Carlos Rivera | B | Healthy |
| #5 | Bayview Village | Toronto | Regular | 108 | 16.3d | 68% | 0.98 | Maya Chen | B | Healthy |
| #6 | Barrie Gateway | Barrie | Regular | 88 | 18.9d | 65% | 0.87 | Sam Park | C | Healthy |
| #7 | London Hyde Park | London | Regular | 72 | 22.5d | 58% | 0.74 | Sam Park | C | Stable |
| #8 | Waterloo Erb St | Waterloo | Regular | 64 | 31.2d | 52% | 0.66 | Sam Park | C | Overstocked |
| #9 | Kingston Place | Kingston | Regular | 48 | 34.0d | 41% | 0.42 | Carlos Rivera | D | Slow Mover |
| #10 | Sudbury Elm St | Sudbury | Regular | 32 | 38.5d | 35% | 0.31 | Alex Tran | D | Slow Mover |
Cluster legend:
A Urban High-Velocity
B Suburban Steady
C Regional Slow-Build
D Northern Low-Turn
SKU Performance
6 active SKUs · Northfield Spirits portfolio
All Categories
Canadian Whisky
Vodka
Gin
Portfolio Units 4W
14,382
↑ +8.4%
🌟 Hero SKU
Wheated Rye
82% Sell-Through
⚠ Slow Movers
2
Action needed
Avg Velocity Index
0.89
↓ −0.04 WoW
Depletion Rate vs Sell-Through
SKU scatter · 4-week period
Units by SKU (4W)
Total depletions breakdown
SKU Master Performance
All SKUs · Sortable · AI Velocity Index
| SKU Name | Category | Price | Units 4W | vs PY | Sell-Through | DOH | Velocity Index | Stores Stocked | AI Flag |
|---|---|---|---|---|---|---|---|---|---|
| Wheated Rye 750mL | Cdn Whisky | $44.95 | 4,820 | +22% | 82% | 3.5d | ★ 1.82 | 10/10 | Stockout Risk |
| Birchwood Vodka 750mL | Vodka | $29.95 | 5,240 | +11% | 74% | 9.8d | 1.12 | 10/10 | — |
| Birchwood Vodka 1.14L | Vodka | $38.95 | 2,180 | +6% | 69% | 12.9d | 0.91 | 8/10 | — |
| Reserve Bourbon | Am. Whiskey | $52.95 | 1,440 | +1% | 71% | 65.9d | 0.78 | 7/10 | — |
| Wheated Rye 1.14L | Cdn Whisky | $61.95 | 560 | +18% | 76% | 42.9d | 1.24 | 6/10 | — |
| Lakeside Gin 750mL | Gin | $34.95 | 142 | −24% | 18% | 121.6d | 0.31 | 8/10 | Slow Mover |
Competitive Benchmarking
Category: Canadian Whisky · LCBO Ontario · Week 18
Canadian Whisky
Vodka
Gin
⬇ Export
Market Share — Canadian Whisky
Week 18, 2026 · LCBO total category
Maple Ridge Reserve
28.4%
Crown Valley Rye
19.3%
PROMO
Rideau Gold
15.2%
⭐ Northfield
13.7%
Parliament Rye
11.4%
All Others
12.0%
Market Share Trend
8-week trajectory · Key brands
Northfield
Crown Valley
Maple Ridge
Competitor Detail Table
Canadian Whisky · Week 18 · AI Promo Detection Active
| Brand | SKU | Units W18 | Market Share | WoW Δ | Price | Promo Status | AI Signal |
|---|---|---|---|---|---|---|---|
| Competitor A | Maple Ridge Reserve | 1,842 | 28.4% | +0.3pp | $39.95 | None | — |
| Competitor B | Crown Valley Rye | 1,256 | 19.3% | +2.2pp ▲ | $46.95 $41.95 | $5 Off — Active | 93% Confirmed |
| Competitor C | Rideau Gold | 988 | 15.2% | −0.1pp | $36.95 | None | — |
| ⭐ Northfield | Wheated Rye (all) | 894 | 13.7% | −1.5pp ▼ | $44.95–$61.95 | None | — |
| Competitor D | Parliament Rye | 742 | 11.4% | +0.1pp | $34.95 | None | — |
Inventory & Depletion Analysis
Warehouse snapshot · May 5, 2026 · AI Forecasts Active
All SKUs
Critical Only
⬇ Export
⚠
2 SKUs require immediate replenishment — AI-triggered P1 alerts
Northfield Wheated Rye 750mL · Summerhill (DOH: 3.5d, stockout May 8) · Birchwood Vodka 750mL · Square One (DOH: 5.2d, stockout May 10)
Warehouse DOH by SKU
Total available ÷ portfolio depletion rate
30-Day AI Forecast vs Available
Projected need vs. current stock AI
Available
30-day Needed
Warehouse Inventory Snapshot
AI reorder priority ranked · Smart Replenishment Engine
| Priority | SKU | Warehouse | In-Transit | Total Avail. | Daily Depletion | DOH | AI 30d Need | AI Recommended Action |
|---|---|---|---|---|---|---|---|---|
| P1 | Wheated Rye 750mL | 840 | 144 | 984 | 38.5/day | 25.6d | 1,155 units | Reorder Now · 168u → Summerhill |
| P2 | Birchwood Vodka 750mL | 560 | 240 | 800 | 52.1/day | 15.4d | 1,563 units | Monitor · 218u → Square One |
| P3 | Birchwood Vodka 1.14L | 290 | 0 | 290 | 22.4/day | 12.9d | 672 units | Schedule reorder |
| P4 | Wheated Rye 1.14L | 420 | 60 | 480 | 11.2/day | 42.9d | 336 units | OK — next standard cycle |
| P5 | Reserve Bourbon | 1,200 | 0 | 1,200 | 18.2/day | 65.9d | 546 units | OK — no action |
| P6 | Lakeside Gin 750mL | 1,800 | 0 | 1,800 | 14.8/day | 121.6d | 444 units | Slow Mover · AI Action Recommended |
⚠ Slow Mover — Lakeside Gin 750mL
Sell-Through: 18.4% over 13 weeks · AI Root Cause: Distribution Gap + Seasonal Trough
Warehouse Stock
1,800
units
Weeks of Stock
17.4
weeks
Monthly Carry Cost
$2,840
@ $0.08/unit/day
AI Recommended Actions (ranked by ROI):
#1Run Tasting Event (Ottawa + GTA flagships)+34% avg lift · ROI: 2.1x · Cost: $2,400
#2Redistribute 400 units GTA → EasternFaster turn · No cost · Immediate
#3Reduce next production run −40%Prevents $14,400 carry cost build
Alerts & Notifications
4 active · Last checked May 5, 2026 06:42 AM
All
Critical
High
Resolved
Alert History — Resolved (Past 30 days)
| Date | Severity | Type | SKU / Store | Resolved By | Action Taken | Status |
|---|---|---|---|---|---|---|
| Apr 28 | Critical | Stockout Imminent | Vodka 750mL · King & Portland | Jordan M. | Reorder placed · 120 units | ✓ Resolved |
| Apr 21 | High | Low Inventory | Wheated Rye · Ottawa Centre | Carlos R. | Scheduled next cycle | ✓ Resolved |
| Apr 14 | Medium | Forecast Deviation | Birchwood Vodka · GTA | Alex T. | Safety stock updated to 21d | ✓ Resolved |
| Apr 7 | Info | Star Store | Wheated Rye · Summerhill | Maya C. | Added facing · +12u/week uplift | ✓ Resolved |
AI Capabilities
8 real AI capabilities — from PRD v2, Section 16
All Phases
Phase 1
Phase 2
Demand Forecasting
Facebook Prophet / LSTM per SKU × Store. 7-day and 30-day forecasts with confidence bands, holiday uplift, and event detection.
Phase 1Forecast Accuracy
72% → 88%
Anomaly Detection
Isolation Forest flags velocity spikes, zero-drops, and data quality errors across all 6,800 SKU × Store data points weekly.
Phase 1Detection Lag
7 days → 0 days
Smart Replenishment
OR-Tools constraint optimizer calculates ideal reorder qty using forecast + lead time + warehouse constraints + service level (97.5%).
Phase 1Stockout Probability
12% → 3%
Competitor Promo Detection
Statistical correlation engine detects promo signatures from SOD category shifts. Pearson r < −0.65 triggers alert with confidence score.
Phase 1Alert Lead Time
3-4 weeks → 48 hrs
Natural Language Assistant
Claude API embedded assistant answers plain-English questions about stores, SKUs, inventory, and competitors. Role-aware, data-grounded.
Phase 2Ad-hoc Requests
−65% to analytics team
Store Segmentation
K-Means clustering groups all 680 LCBO stores into 4 behavioural segments based on velocity, seasonality, and sell-through. Monthly retraining.
Phase 2Visit Efficiency
+35% productive calls
Cold-Start Forecast
KNN similarity matching bootstraps depletion forecasts for new SKUs with fewer than 4 weeks of data using historical launch cohort blending.
Phase 2First-60d Stockouts
−35% vs. static
Slow Mover Action Engine
Decision-tree classifier identifies root cause (distribution gap, pricing, seasonal, structural) and prescribes ranked actions with ROI estimates.
Phase 1Resolution Time
6 weeks → 2 weeks
Live AI Forecast Preview — Wheated Rye 750mL · Summerhill LCBO
Actual vs. AI-predicted depletions · Prophet Model · MAPE 11.2%
Long weekend +30% detected
AI Recommendation: Reorder 168 units at Summerhill now. At forecast rate (54→63u/week), stockout on May 8. May 19 long weekend: +30% velocity multiplier applied. Warehouse has 984u available. One-click approve ↓
AI Store Clustering — Northfield Portfolio
K-Means · 4 behavioural segments · Monthly retraining
Cluster A — Urban High-Velocity
Summerhill, Square One, King & Portland (3 stores)
Weekly replenishment · Premium SKU focus · 60% of portfolio volume
Cluster B — Suburban Steady
Bayview Village, Ottawa Centre (2 stores)
Bi-weekly · Promotional responsive · Flagship events
Cluster C — Regional Slow-Build
Barrie, London, Waterloo (3 stores)
Seasonal promos · Value-tier SKU priority · Event-driven
Cluster D — Northern Low-Turn
Kingston, Sudbury (2 stores)
Quarterly replenishment · Reduce premium SKU allocation
Glossary of Terms
40+ terms · From PRD v2, Appendix A — Industry, Technical, Supply Chain & Geographic
All Terms
Industry & Business
Technical & Platform
Supply Chain
Geographic & Stores