Brand Command Centre
Northfield Spirits · LCBO Ontario Network · Week 18, 2026
4 Weeks
13 Weeks
YTD
▼ All SKUs
⬇ Export
📈 Total Depletions
14,382
↑ +8.4% WoW
⏱ Avg Portfolio DOH
24.6
↓ −3.2 days
% Sell-Through
68.3%
↑ +2.1pp WoW
🏆 Market Share
13.7%
↓ −1.5pp vs PY
⚠ Stockout Alerts
4
↑ +2 vs last week
Weekly Depletion Trend
13-week rolling · All SKUs
+8.4% WoW
Canadian Club Whisky
Smirnoff Vodka
Baby Duck
Bacardi Superior White Rum
Sell-Through by SKU
4-week period
Top Performing Stores
Ranked by 4-week depletion · All SKUs
| Rank | Store | Region | Units 4W | DOH | Sell-Through | Velocity | Trend | Action |
|---|---|---|---|---|---|---|---|---|
| #1 | Sudbury – Elm & Paris St. | Sudbury | 186 | 3.5d ⚠ | 82% | ★ 1.82 | Reorder Now | |
| #2 | Parry Sound (Sequin & Miller) | Muskoka–Parry Sound | 164 | 5.2d ⚠ | 79% | ★ 1.63 | Reorder Now | |
| #3 | Capreol (Hanna & Dennie) | Sudbury | 142 | 9.1d | 74% | 1.31 | Monitor | |
| #4 | Bala (Hwy 169 & Gordon St.) | Muskoka–Parry Sound | 128 | 14.0d | 71% | 1.14 | Healthy | |
| #5 | Chelmsford (Errington & Hwy 144) | Sudbury | 108 | 16.3d | 68% | 0.98 | Healthy |
Store-Level Performance
10 LCBO stores tracked · Ontario Network
All SKUs
Canadian Club Whisky
Smirnoff Vodka
Baby Duck
⬇ Export CSV
DOH Distribution
Days on Hand across all stores
Regional Performance
LCBO network sales units, current week (sample SOD report)
All Stores — Ranked by Depletion
| Rank | Store | City | Type | Units 4W | DOH | Sell-Thru | Velocity | Rep | Cluster | Status |
|---|---|---|---|---|---|---|---|---|---|---|
| #1 | Sudbury – Elm & Paris St. | Sudbury | Flagship | 186 | 3.5d | 82% | ★1.82 | Maya Chen | A | Reorder Now |
| #2 | Parry Sound (Sequin & Miller) | Parry Sound | Flagship | 164 | 5.2d | 79% | ★1.63 | Maya Chen | A | Reorder Now |
| #3 | Capreol (Hanna & Dennie) | Capreol | Regular | 142 | 9.1d | 74% | 1.31 | Maya Chen | A | Monitor |
| #4 | Bala (Hwy 169 & Gordon St.) | Bala | Flagship | 128 | 14.0d | 71% | 1.14 | Carlos Rivera | B | Healthy |
| #5 | Chelmsford (Errington & Hwy 144) | Chelmsford | Regular | 108 | 16.3d | 68% | 0.98 | Maya Chen | B | Healthy |
| #6 | Mactier (Hwy 169 & 612) | Mactier | Regular | 88 | 18.9d | 65% | 0.87 | Sam Park | C | Healthy |
| #7 | Coldwater (Hwy 12) | Coldwater | Regular | 72 | 22.5d | 58% | 0.74 | Sam Park | C | Stable |
| #8 | Sudbury – Barry Down & Lasalle (Supermall) | Sudbury | Regular | 64 | 31.2d | 52% | 0.66 | Sam Park | C | Overstocked |
| #9 | Noelville (Hwy 64 & 535) | Noelville | Regular | 48 | 34.0d | 41% | 0.42 | Carlos Rivera | D | Slow Mover |
| #10 | Pointe au Baril (Hwy 69 & 644) | Pointe au Baril | Regular | 32 | 38.5d | 35% | 0.31 | Alex Tran | D | Slow Mover |
Cluster legend:
A Urban High-Velocity
B Suburban Steady
C Regional Slow-Build
D Northern Low-Turn
SKU Performance
6 active SKUs · Northfield Spirits portfolio
All Categories
Canadian Whisky
Vodka
Rum
Sparkling Wine
Portfolio Units 4W
14,382
↑ +8.4%
🌟 Hero SKU
Canadian Club Whisky
82% Sell-Through
⚠ Slow Movers
2
Action needed
Avg Velocity Index
0.89
↓ −0.04 WoW
Depletion Rate vs Sell-Through
SKU scatter · 4-week period
Units by SKU (4W)
Total depletions breakdown
SKU Master Performance
All SKUs · Sortable · AI Velocity Index
| SKU Name | Category | Price | Units 4W | vs PY | Sell-Through | DOH | Velocity Index | Stores Stocked | AI Flag |
|---|---|---|---|---|---|---|---|---|---|
| Canadian Club Whisky 750mL | Cdn Whisky | $29.45 | 4,820 | +22% | 82% | 3.5d | ★ 1.82 | 10/10 | Stockout Risk |
| Smirnoff Vodka 750mL | Vodka | $28.20 | 5,240 | +11% | 74% | 9.8d | 1.12 | 10/10 | — |
| Smirnoff Vodka 375mL | Vodka | $15.95 | 2,180 | +6% | 69% | 12.9d | 0.91 | 8/10 | — |
| Bacardi Superior White Rum 750mL | Rum | $29.25 | 1,440 | +1% | 71% | 65.9d | 0.78 | 7/10 | — |
| Seagram's Five Star 750mL | Cdn Whisky | $27.75 | 560 | +18% | 76% | 42.9d | 1.24 | 6/10 | — |
| Baby Duck 750mL | Sparkling Wine | $6.10 | 142 | −24% | 18% | 121.6d | 0.31 | 8/10 | Slow Mover |
Competitive Benchmarking
Category: Canadian Whisky · LCBO Ontario · Week 18
Canadian Whisky
Vodka
Sparkling Wine
⬇ Export
Market Share — Canadian Whisky
Week 18, 2026 · LCBO total category
Crown Royal
28.4%
Jameson Irish Whiskey
19.3%
PROMO
The Famous Grouse
15.2%
⭐ Canadian Club Whisky
13.7%
Southern Comfort
11.4%
All Others
12.0%
Market Share Trend
8-week trajectory · Key brands
Canadian Club Whisky
Jameson
Crown Royal
Competitor Detail Table
Canadian Whisky · Week 18 · AI Promo Detection Active
| Brand | SKU | Units W18 | Market Share | WoW Δ | Price | Promo Status | AI Signal |
|---|---|---|---|---|---|---|---|
| Competitor A | Crown Royal | 1,842 | 28.4% | +0.3pp | $39.95 | None | — |
| Competitor B | Jameson Irish Whiskey | 1,256 | 19.3% | +2.2pp ▲ | $46.95 $41.95 | $5 Off — Active | 93% Confirmed |
| Competitor C | The Famous Grouse | 988 | 15.2% | −0.1pp | $36.95 | None | — |
| ⭐ Canadian Club Whisky | Canadian Club Whisky (all) | 894 | 13.7% | −1.5pp ▼ | $27.75–$29.45 | None | — |
| Competitor D | Southern Comfort | 742 | 11.4% | +0.1pp | $34.95 | None | — |
Inventory & Depletion Analysis
Warehouse snapshot · May 5, 2026 · AI Forecasts Active
All SKUs
Critical Only
⬇ Export
⚠
2 SKUs require immediate replenishment — AI-triggered P1 alerts
Canadian Club Whisky 750mL · Sudbury Elm & Paris (DOH: 3.5d, stockout May 8) · Smirnoff Vodka 750mL · Parry Sound (Sequin & Miller) (DOH: 5.2d, stockout May 10)
Warehouse DOH by SKU
Total available ÷ portfolio depletion rate
30-Day AI Forecast vs Available
Projected need vs. current stock AI
Available
30-day Needed
Warehouse Inventory Snapshot
AI reorder priority ranked · Smart Replenishment Engine
| Priority | SKU | Warehouse | In-Transit | Total Avail. | Daily Depletion | DOH | AI 30d Need | AI Recommended Action |
|---|---|---|---|---|---|---|---|---|
| P1 | Canadian Club Whisky 750mL | 840 | 144 | 984 | 38.5/day | 25.6d | 1,155 units | Reorder Now · 168u → Sudbury Elm & Paris |
| P2 | Smirnoff Vodka 750mL | 560 | 240 | 800 | 52.1/day | 15.4d | 1,563 units | Monitor · 218u → Parry Sound (Sequin & Miller) |
| P3 | Smirnoff Vodka 375mL | 290 | 0 | 290 | 22.4/day | 12.9d | 672 units | Schedule reorder |
| P4 | Seagram's Five Star 750mL | 420 | 60 | 480 | 11.2/day | 42.9d | 336 units | OK — next standard cycle |
| P5 | Bacardi Superior White Rum | 1,200 | 0 | 1,200 | 18.2/day | 65.9d | 546 units | OK — no action |
| P6 | Baby Duck 750mL | 1,800 | 0 | 1,800 | 14.8/day | 121.6d | 444 units | Slow Mover · AI Action Recommended |
⚠ Slow Mover — Baby Duck 750mL
Sell-Through: 18.4% over 13 weeks · AI Root Cause: Distribution Gap + Seasonal Trough
Warehouse Stock
1,800
units
Weeks of Stock
17.4
weeks
Monthly Carry Cost
$2,840
@ $0.08/unit/day
AI Recommended Actions (ranked by ROI):
#1Run Tasting Event (Sudbury + Parry Sound flagships)+34% avg lift · ROI: 2.1x · Cost: $2,400
#2Redistribute 400 units Sudbury → Muskoka–Parry SoundFaster turn · No cost · Immediate
#3Reduce next production run −40%Prevents $14,400 carry cost build
Alerts & Notifications
4 active · Last checked May 5, 2026 06:42 AM
All
Critical
High
Resolved
Alert History — Resolved (Past 30 days)
| Date | Severity | Type | SKU / Store | Resolved By | Action Taken | Status |
|---|---|---|---|---|---|---|
| Apr 28 | Critical | Stockout Imminent | Vodka 750mL · Capreol (Hanna & Dennie) | Jordan M. | Reorder placed · 120 units | ✓ Resolved |
| Apr 21 | High | Low Inventory | Canadian Club Whisky · Bala (Hwy 169 & Gordon St.) | Carlos R. | Scheduled next cycle | ✓ Resolved |
| Apr 14 | Medium | Forecast Deviation | Smirnoff Vodka · Sudbury | Alex T. | Safety stock updated to 21d | ✓ Resolved |
| Apr 7 | Info | Star Store | Canadian Club Whisky · Sudbury Elm & Paris | Maya C. | Added facing · +12u/week uplift | ✓ Resolved |
AI Capabilities
8 real AI capabilities — from PRD v2, Section 16
All Phases
Phase 1
Phase 2
Demand Forecasting
Facebook Prophet / LSTM per SKU × Store. 7-day and 30-day forecasts with confidence bands, holiday uplift, and event detection.
Phase 1Forecast Accuracy
72% → 88%
Anomaly Detection
Isolation Forest flags velocity spikes, zero-drops, and data quality errors across all 6,800 SKU × Store data points weekly.
Phase 1Detection Lag
7 days → 0 days
Smart Replenishment
OR-Tools constraint optimizer calculates ideal reorder qty using forecast + lead time + warehouse constraints + service level (97.5%).
Phase 1Stockout Probability
12% → 3%
Competitor Promo Detection
Statistical correlation engine detects promo signatures from SOD category shifts. Pearson r < −0.65 triggers alert with confidence score.
Phase 1Alert Lead Time
3-4 weeks → 48 hrs
Natural Language Assistant
Claude API embedded assistant answers plain-English questions about stores, SKUs, inventory, and competitors. Role-aware, data-grounded.
Phase 2Ad-hoc Requests
−65% to analytics team
Store Segmentation
K-Means clustering groups all 680 LCBO stores into 4 behavioural segments based on velocity, seasonality, and sell-through. Monthly retraining.
Phase 2Visit Efficiency
+35% productive calls
Cold-Start Forecast
KNN similarity matching bootstraps depletion forecasts for new SKUs with fewer than 4 weeks of data using historical launch cohort blending.
Phase 2First-60d Stockouts
−35% vs. static
Slow Mover Action Engine
Decision-tree classifier identifies root cause (distribution gap, pricing, seasonal, structural) and prescribes ranked actions with ROI estimates.
Phase 1Resolution Time
6 weeks → 2 weeks
Live AI Forecast Preview — Canadian Club Whisky 750mL · Sudbury – Elm & Paris St.
Actual vs. AI-predicted depletions · Prophet Model · MAPE 11.2%
Long weekend +30% detected
AI Recommendation: Reorder 168 units at Sudbury Elm & Paris now. At forecast rate (54→63u/week), stockout on May 8. May 19 long weekend: +30% velocity multiplier applied. Warehouse has 984u available. One-click approve ↓
AI Store Clustering — Northfield Spirits Portfolio
K-Means · 4 behavioural segments · Monthly retraining
Cluster A — Urban High-Velocity
Sudbury Elm & Paris, Parry Sound (Sequin & Miller), Capreol (Hanna & Dennie) (3 stores)
Weekly replenishment · Premium SKU focus · 60% of portfolio volume
Cluster B — Suburban Steady
Chelmsford (Errington & Hwy 144), Bala (Hwy 169 & Gordon St.) (2 stores)
Bi-weekly · Promotional responsive · Flagship events
Cluster C — Regional Slow-Build
Mactier, Coldwater, Sudbury – Barry Down (3 stores)
Seasonal promos · Value-tier SKU priority · Event-driven
Cluster D — Northern Low-Turn
Noelville, Pointe au Baril (2 stores)
Quarterly replenishment · Reduce premium SKU allocation
Glossary of Terms
40+ terms · From PRD v2, Appendix A — Industry, Technical, Supply Chain & Geographic
All Terms
Industry & Business
Technical & Platform
Supply Chain
Geographic & Stores